zoom apps

Announcement of “Zoom Apps SDK” to Accelerate the Platformization

Zoom Apps – Over the last two years, Zoom has become a video giant, dramatically incorporating features and improving services to meet the needs of remote and hybrid work. One of the difficulties with video conversation solutions is managing the hybrid ecosystem, which has increased opportunities over the last few years. More than ever, people are moving back and forth between multiple hybrid ecosystems of work, school, and play.

This hybridization trend demands interoperability between solutions and applications in video calling solutions like Zoom. It’s commendable that this app has enabled interoperability between its services and the Zoom app, but the next step is to put that power into the hands of developers.

Zoom has announced the general availability of the Zoom Apps Software Development Kit (SDK), which allows developers to build apps within the Zoom ecosystem. Let’s take a look at Zoom’s new app SDK and what Zoom is doing to foster an app marketplace. In short, this is a new step towards “platforming” Zoom.

Zoom Apps SDK

Zoom announced Zoom Apps about a year ago. The aim of implementing apps within the Zoom ecosystem is to ensure that users don’t have to leave Zoom to interact with apps outside of Zoom. If your app is already on the Zoom Apps Marketplace, you don’t have to leave Zoom. So far, Zoom developers have published more than 100 Zoom apps, but this time the Zoom App SDK is a gateway for developers and businesses to develop more Zoom apps.

For now, I like Zoom’s own commitment to the Zoom app experience. We should have been able to announce the Zoom Apps SDK when we announced the Zoom Apps. The decision for Zoom to control the first 100 Zoom App and then release it to developers was strategic. This allows Zoom to clarify what should be included in the SDK, and developers can get an idea of ​​what Zoom-based applications look like based on the first 100 applications. rice field. Zoom had to prove to developers that it could embed the app in a way that didn’t complicate the core video experience.

The Zoom Apps SDK is an SDK written in JavaScript that gives developers access to client features. Through the Zoom Apps SDK, developers have access to APIs, Webhooks, meeting SDKs used in AI / ML use cases, developer resources, and ISV partnerships. This gives developers more room to create interactive apps for Zoom. I’m interested in the emergence of apps that use identifiers in parallel with AI to enable interactive experiences.

While these applications may seem like small features added to video calling solutions, they can create an ecosystem that makes the Zoom platform the central medium for app interaction. For example, schools can use Zoom calls to conduct online tests. Instead of going outside the organization, we’re testing with AI apps through Zoom’s platform. Similarly, businesses can automate workflows or use the same apps that are used outside of video calls to get all users in the call to use the same service. This also saves time and is efficient.

Zoom Linked App Marketplace

Zoom also makes it easier to find apps in the app marketplace by allowing users to search for apps in the marketplace. Zoom will provide a list of available apps and app details so they can be added during the meeting. This will be useful in a variety of use cases such as in-house, in-school, and casual calling.

For example, in the middle of a casual call between two people, searching for a game on the app marketplace and finding the right game might start a competitive game session.

If Zoom manages and grows the app marketplace well, it could grow into a truly interoperable collaborative operating system in the video calling space. Competition is fierce as Microsoft, Google, and even Salesforce have entered this platform area.

Zoom’s app creation roadmap makes it easy to publish apps within the marketplace. The developer creates the app, fills out a checklist for submission, is reviews, and publishes the app on the marketplace. This will make the app available to all users. Once upon a time, I was concerned that Zoom’s approach of first releasing new features and then fixing issues would cause alarming issues such as zero-day security risks.

But after that, I think Zoom has changed 180 degrees. They are strategically building an ecosystem of developers and building a prosperous app market. With Zoom at the top of video calling solutions, I think the market has the potential to succeed.


I think Zoom is strategically building an app marketplace and trying to evolve into a platform. Zoom seems to have succeeded in the first 100 apps and strategically took the time to release an app SDK for developers. I needed to control the first 100 to show the developers what to do and what to do.

The general release of the SDK is a great second step towards “platforming” Zoom.