If you want to spy on your competitors’ Facebook ads, you’ve come to the right place. This article describes 6 ways you can do that.
Some of these methods are free, such as learning how. While others use the Facebook Ads Competitor Finder database, others require a small investment. But whichever method you choose, we guarantee you’ll be one step closer to understanding what your competitors are doing.
Use Facebook Ads Library
Did you know that Facebook (or Meta) has already provided the best tools to spy on your Facebook Ads competitors? It’s called the Facebook Ads Library.
What is that? A repository or database of all advertisements posted on the meta-universe, such as Facebook, WhatsApp, and Instagram. You may see inactive and running ads based on your competitor’s niche or category. You can also get a lot of information about these advertising materials, from the publication date, advertising owner, cost, and source of funding.
Launched in 2018, the tool initially aimed to make Facebook users more accountable and transparent about the ads they see in their news feeds. The move comes after lawmakers and the public criticized a website dealing with Russian interference in the 2016 US presidential election.
It’s easy to find competitor ads in Facebook’s ad library. Browse the ad library, then use various filters such as location and niche to narrow your results. You can’t report ads or view adult content, but you don’t have to be a Facebook member.
Perform a manual search on Facebook
Facebook Ads Library will already help you quickly spy on competitor ads. However, if you are overwhelmed by the many results, or if you are already focusing on advertising for a particular competitor, do a manual search.
The process is fairly straightforward and straightforward. Simply enter your competitor’s name in the search bar, click the page tab, and go to the Ads section. If you are not logged in to Facebook, you will be prompted to log in.
The advantage of this process is that the competitor can quickly see all the ads running at any given moment. However, the downside is that you won’t be able to see inactive ads or ads that have already expired.
Use social media monitoring tools
If you want to take your spy game to the next level, we recommend using: Social Media Monitoring Tool . These platforms not only help you track your own social media performance, but also track the performance of your competitors.
Some of the best social media monitoring tools on the market are Hootsuite Insights and Sprout Social. You can also use these platforms to track competitor ads, gain insights, and compare performance with competitors.
A big reason for doing this is to understand what works for your competitors and to apply their strategies to your own business. But, of course, you will have to spend some money to use these platforms.
Use Google Alerts
Google Alerts is a free platform where you can be notified whenever there are new search results matching specified keywords. You can use this tool to set up notifications when a competitor starts a new advertising campaign.
To do this, go to Google Alerts, enter your competitor’s name and click All results. You can also specify how often you want to receive these alerts and where you want them delivered.
It’s free, but it has the major drawback of having to align all ad-related mentions of your competitors. Therefore, this process can be very time consuming. Of course, if your rival is popular, you’ll get lots of notifications flooding your inbox.
Look for clues in the ad it self
This is probably the most difficult way to find your competitor’s Facebook ads. But if you’re ready to do it, keep trying.
The procedure is simple. When you see an ad you’re interested in, take a closer look at it and see if there are any clues that can help you identify the advertiser. These hints may be provided in the form of a website address, logo or slogan.
If you have this information, do a Google search or visit the website to see if Facebook is serving ads. Of course, this process can be quite tedious and time consuming. But if you’re lucky enough to find just one clue, it’s all worth it.
Hire a Facebook Advertising Spy Agency
If you really want to enhance your spy game, consider hiring a Facebook advertising spy agency. These companies provide access to a vast database of Facebook ads to help businesses track their competitors.
Of course, these services come at a price. However, if you’re serious about tracking your competitor’s Facebook ads, you might want to consider investing in one of these agencies.