Much like holiday Black Friday, Amazon Prime Day has established itself as a major annual sales event. They offer everything from movie and TV show rentals to items from top brands. Here’s everything you need to know about Amazon Prime Day.
When is Amazon Prime Day?
Despite the name, in recent years Amazon Prime Day actually runs for 48 hours, from Tuesday, July 12th to Wednesday, July 13th.
However, if you are an existing Prime customer, you may have already taken advantage of the early deals that started on Tuesday, June 21st.
What Prime Day Discounts Can You Expect?
Some of the most important discounts offered apply to Amazon branded products like Echo Dot and Fire TV Cube, and you can save up to 60%.
Other brands participating in the promotion include Philips, Bosch, Elemis, Rimmel, Urban Decay, Garnier, Miele, Samsung and Shark, offering online retailer’s lowest prices on select products from Sony and Bose.
Amazon’s streaming service Prime Video offers subscribers discounts of up to 60% on rentals or purchases of movies and TV shows, including: Spider-Man: No Way Home , Last Night in Soho , Top Gun , Belfast and Yellowstone: Season 2 .
Gamers can also benefit from a Prime membership with free downloads of over 30 games starting June 21, including: Mass Effect: Legendary Edition and Star Wars: Jedi Academy .
Music fans will have the opportunity to try Amazon Music Unlimited for free for four months, featuring 90 million songs and millions of podcast episodes without ads.
That said, Amazon’s supermarket Amazon Fresh is offering up to £15 off orders over £50 in the first 3 stores with same-day delivery. Prime members receive a 25% discount on all store items except infant formula and alcoholic beverages.
Book lovers will get a three-month free trial of Audible, with unlimited access to thousands of audiobooks and podcasts, from June 21 to July 14.
How to make sure you are getting a good deal
If you already know the exact item you want the price to drop, or if you just plan to browse, the free price tracker Camelcamelcamel.com can be very useful when shopping online on Amazon on July 12th and 13th or at other times. .
Pricerunner.co.uk is another free price comparison site worth looking at, a retailer that compares discounted prices with the original RRP and offers the best prices.
How to sign up for Amazon Prime
To take advantage of Amazon Prime Day deals, you must first sign up for Amazon Prime if you are not already a member.
The premium service offers unlimited one-day delivery (same-day delivery in select regions) while also allowing access to Prime Video TV streaming service, Prime Music and Amazon Fresh grocery delivery.
Membership in the UK costs £79.00 per year or £7.99 per month if you choose the more flexible payment option. However, you may qualify for a trial with a 30-day free membership. You can check your eligibility here.
If you are a student, the free trial period is extended to 6 months, with a 50% discount at the end. All details of that offer can be found here.