Investobuddies.com – What Is AMP For WordPress? There is nothing more frustrating than visiting a website and finding that the homepage takes a long time to load. Worse, the images are of poor quality and the layout is not well optimized.
In fact, a Google study found that 53% of people leave a site that fails to load. Bounce rates are high and profits are declining.
To solve this problem, Google created Accelerated Mobile Pages (AMP). AMP not only accelerates the loading times of your site, it also helps you design an attractive site, an interesting mobile experience, and increase your average click-through rate (CTR).
In this guide, we explain why Google AMP is Google’s preferred format for mobile pages and how to implement AMP for WordPress.
What is Google AMP?
Google AMP is a web components framework released in October 2015 to help you create and build lightweight, user-first websites. The mobile initiative is designed to speed up the web by providing minified versions of web pages.
Many large corporations, including WordPress, Pinterest, Washington Post, and 3S have adopted AMP and have experienced increased monthly unique visitors.
When a web page is served to mobile users via Google’s AMP, it looks basic and simples, thus achieving AMP’s goals of lightning-fast, dynamic experience and better usability.
Does Your WordPress Site Need AMP?
AMP is fast, but it’s not the only way to load web pages faster or speed up your site.
There are many case studies that show that AMP has a positive impact on publishers, businesses, and other industries, but there are also many case study failures. That said, there is no clear decision as to whether AMP is suitable for all sites.
But the fact is that the success of AMP depends on several determinants. For example, if your users are primarily desktop users, AMP isn’t a good fit for you, as AMP pages don’t display feature-rich desktops and aren’t served from the AMP cache, so your users might not benefit from these benefits.
The golden rule is that AMP is recommended primarily for publishers running news sites and blogs. You don’t necessarily need AMP for everything else, like portfolio sites or landing pages.
Also, if your non-AMP page can load within the 2.5 second standard or less, you don’t need to install it. Or keep the AMP.
How To Implement AMP On Your WordPress Site
Creating an AMP version of a web page in WordPress may seem like a task only a developer can handle, but it requires a little knowledge. And some instructions you can do yourself.
Google has a workflow process that guides you as you build your AMP pages and integrate and optimize your pages. Set up analytics tracking, then design the page to suit the needs of your site.
To get started, Google provides the template code, you can copy this code and save it with the.html extension, then add the necessary markup. This will turn the page into an actionable AMPHTML document.
Before posting, you can embed images, modify the layout, preview and finalize your page by following the instructions provided before publishing. in the sidebar.
If you wish, you can experiment with AMP on the amp.dev homepage and then try it on your own WordPress site.
How to Install Google AMP on WordPress
Manually setting up and installing Google AMP on your WordPress site can be tricky. However, you can make the process simpler by using a plugin like the official AMP plugin for WordPress, AMP for WP, or AMP WP.
To that end, in our guide, we will show you how to set up and install AMP on your WordPress site using the official WordPress AMP plugin.
How to Install AMP Using the WordPress AMP Plugin
- To get started, install and activate the WordPress AMP plugin on your WordPress site. Go to your WordPress dashboard and select Plugins, and then Add New.
- Install the plugin by typing AMP Type >Plugins in the search bar and selecting Install Now.
Note: If you are using WordPress.com, you must upgrade your business plan to Install the plugin.
- Find AMP in Plugins > Installed Plugins and then select the Activate link to activate the AMP plugin and make it work on your
- After activating the plugin, set the settings to customize your AMP page. To configure the plugin, go to AMP Settings and use the wizard to configure the AMP page settings.
- When you’re done adjusting your settings, select the Publish button. The site is not visible to visitors or is not searchable by Google, but you can choose whether to display pages, posts, or both on your AMP site. To do this, go to AMP > Settings > Advanced Settings and uncheck the Supported Templates checkbox to get more options.
- Choose the option you want, then choose Save Changes.
- You can also integrate Yoast SEO into your AMP settings by going to Plugins > Add New and then searching for Yoast SEO and AMP. strong>.
- Select Install Now and activate the plugin. Once enabled, go to SEO and select AMP to get additional customization options for your page, then Save Changes.
Before publishing, preview your AMP site by appending amp to the end of the desired post or page URL. For example: https://yourwebsite.com/blog-post-title/amp/
How to Validate WordPress AMP
If you have installed AMP on your WordPress site, the next step is to test that it is working correctly. Not only that, but validation allows you to verify that supported platforms can access and connect to your site, and find errors for troubleshooting AMP issues.
Check your WordPress AMP manually.
How to Manually Validate WordPress AMP
- To do this, open your AMP page and add #development=1 to the end of the URL of the webpage you are checking.
- Open the Go browser and open the Developer Tools console. If you are using Firefox, select Menu>Web Developer>Web Console. If there are any errors in the AMP page, it will be highlighted in red.
Validation errors can be caused by bad code, bad prefixes, or disallowed tags, but they look like this: A description of the cause next to the error.
How to Validate Your WordPress AMP Using Google’s AMP Testing Tool
- On the Google AMP Test Tools page, enter the URL of your site, post, or page, then select Test URL. You can also paste the site code and select the test URL.
- Googlebot will analyze your site and if valid, you can preview how your AMP page might appear in Google SERP.
The Google AMP Test Tool can help you identify AMP errors and identify issues. – Causes code on the site. You can also share your analysis with colleagues by selecting the Share button.
You can also use the Google AMP Validator tool to validate your code or use the Chrome AMP extension to validate your page and display warnings or errors.
WordPress Site Improvement
Google AMP is a major change for any site, especially if you already have a lot of mobile traffic. If you run a site with news content, it may make sense to install AMP out of the box, but for other businesses, misrecognition can affect conversions.
It’s a good idea to test your AMP at a few high levels. – Before you decide to use it on your entire site, check to see if you’ve had positive or negative results by trafficking the page.
Have you tried using AMP on your WordPress site? Do you have any other tips to share about using AMP for WordPress? Please share in comments.